АКЦИЯ!!!

INTRODUCTION Like any supplier of goods or services, a translator potentially bears ethical and legal obligations toward his patron or employer. Lately, this has turned out to be of enormous importance with the development of language industry at global scale. Poorly translated content can have many implications for any organization – ranging from a minor blip to a major catastrophe. In case you didn’t realize how big of a catastrophe this could be, in the present research we will try to describe some of the most common ways that poor quality can impact a company. The current importance of the present research is evident because some mistranslations are funny, while others are viewed as rude, inconsiderate or just downright offensive and unprofessional. It’s all about image – and people want to buy from a company that has a positive one. So it stands to reason that if your organization comes off as unprofessional, inadequate or a joke, your customers may decide to take their business elsewhere. Don’t make your company the punch line or the enemy by publishing less than perfect translations or not doing your research