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- The translation of the publicity genre texts
The translation of the publicity genre texts
Тип работы: Курсовая
Предмет: Переводческое дело
Год защиты: 2012
Кол-во страниц: 30
Описание работы
The theme of the present course paper is “The Translation of the Publicity Genre Texts”. Translation is a process of rendering a text, written piece or aspeech by means of other languages. The difference of translation from retelling or other kinds of transfer of a given text is that that translation is a process of creating an original unity in contexts and forms of original.
The aim of the course paper is define publicistic genre and its translation from English into Russian. The objectives are look through the general type of publicistic genre: oratory and speeches, the essay and journalistic articles; to regard the princioles of governmental publicity translation, to range the strategies employed in translating figures of rhetoric in headlines and see the peculiarities of newspaper style translation.
Оглавление:
INTRODUCTION 3
1. PECULIARITIES AND TYPES OF PUBLICISTIC STYLE 5
1.1. Oratory and Speeches 5
1.2. The Essay and Journalistic Articles 10
2. TRANSLATION OF PUBLICISTIC GENRE TEXTS 13
2.1. Principles of Governmental Publicity Translation 13
2.2. Translation and Analysis of Advertisements 14
2.3. Strategies Employed in Translating Figures of Rhetoric in Headlines 19
2.4. Newspaper Publicistic Style Peculiarities 22
CONCLUSION 25
BIBLIOGRAPHY 27
APPENDIX
Источники:
1. Dr Karen Smith, Learning and Teaching Institute, Adsetts Centre, Sheffield Hallam University, Howard Street, Sheffield S1 1WB, UK.
2. Dyer, G. (1988) Advertising as Communication. London: Routledge.
3. Filippov, A. (1992) Putesestvie v skazku. Moscow: Kristina.
4. Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.
5. Journal of language teaching and research 2010 academy publisher
6. Koxtev, N. N. and Rozental', D. (1978) Slovo v reklame. Moscow: Ekonomika.
7. Leigh, J. (1994) 'The Use of Figures of Rhetoric in Print Ad Headlines', Journal of Advertising 23(2).
Количество источников:
25
Цена: 3000 тг
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