Specifics of advertising texts translation
Тип работы: Курсовая
Предмет: Английский
Год защиты: 2014
Кол-во страниц: 30
Описание работы
The main aim of the present research is to study peculiarities of translation of English advertisement texts
. This aim has identified the following tasks to be solved within the frame of the research:
• To make study advertisement as a text
• To investigate lexical and grammatical devices used in advertising texts
• To study syntactic features of advertising texts
• To study peculiarities of translation of advertisements from English into Kazakh
The methods of investigation:
Method of comparison: This method is used in drawing similarities and differences between the theories taken from various investigations.
Demonstration method: Some authentic materials are presented with the help of this method.
However, in the 19th century, with the development of historical-comparative linguistics, linguists began to realize the sheer diversity of human language, and to question fundamental assumptions about the relationship between language and logic. It became apparent that there was no such thing as a most natural way to express a thought, and therefore logic could no longer be relied upon as a basis for studying the structure of language.
The structure of the course work is: Introduction, two chapters and Conclusion. In part one we have studied a social discourse with rhetorical force of advertising. In part two we have analysed English advertisement texts.
Оглавление:
Introduction 3
I. Advertising: a social discourse with rhetorical force 5
1.1 Advertising Discourse: Advertisements as Texts 5
1.2 Linguistic Devices Expressing Perusasion 6
Lexico-Grammatical Devices 6
1.3 Syntactic Features of Text Components 9
II Analysis of english advertising text translation 15
2.1 Linguo-cultural approach in translation of advertising texts 15
2.2 Methods of translation of English advertisements into Kazakh language 19
Conclusion 27
Bibliography 28
Appendix 1 30
Источники:
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14. Smetoniene, I 2001, Garsines reklamos stilius, Vilniaus universitetas, Vilnius.
15. Quirk, R, Greenbaum, S, Leech, G & Svartvik, J 1985, A comprehensive grammar of the English language, Longman, London/ New York.
16. Rannu, A 1998, Advertising language in mass media. http://lin.ehi.ee/publikatioonid/tp/aet.html. [Accessed 25 January 2005].
Количество источников:
23
Цена: 3000 тг