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- Franchise Implementation and Development in Kazakhstan
Franchise Implementation and Development in Kazakhstan
Тип работы: Дипломная
Предмет: Английский
Год защиты: 2016
Кол-во страниц: 65
Описание работы
ВУЗ: Международный Университет Информационных Технологий
The aim of the research is to analyze the franchise implementation and development on the example of KFC fast food restaurant in Kazakhstan.
In order to achieve the aim we've set the following objectives:
1. To consider the concept of the franchise and its history of development;
2. To study the emergence and implementation of the franchise in Kazakhstan ;
3. To analyze the conditions of implementing administrative and financial aspects of the franchising mechanism of KFC fast food restaurant in Kazakhstan;
4. To identify the role of the franchise in catering in Kazakhstan
The object is the franchise in Kazakhstan.
The subject is franchise implementation and development in Kazakhstan.
The methodological base of the research are comparison, analysis, generalization, and systematic approach.
Оглавление:
INTRODUCTION 6
1 THEORETICAL ASPECTS OF FRANCHISE DEVELOPMENT AND FORMATION 8
1.1 CONCEPT OF THE FRANHISE AND ITS HISTORY OF DEVELOPMENT 8
1.2 FRANCHISE TYPES AND NORMS 16
1.3 THE EMERGENCE AND IMPLEMENTATION OF THE FRANCHISE IN KAZAKHSTAN 22
2 ANALYSIS OF THE CONDITIONS OF IMPLEMENTING ADMINISTRATIVE AND FINANCIAL ASPECTS OF THE FRINCHISING MECHANISM ORGANIZATION 30
2.1 FEATURES OF ORGANIZING THE FRANCHISE MODEL IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN 30
2.2 ANALYSIS OF THE ORGANIZATIONAL AND MANAGEMENT STRUCTURES OF THE FRANCHISE IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN 33
2.3 THE MODERN STATE OF FRANCHISE IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN DURING THE WORLD CRISIS 40
3 ROLE OF THE FRANCHISE IN CATERING IN KAZAKHSTAN 46
3.1 ROLE OF FINANCIAL AND MANAGEMENT TECHNOLOGIES IN THE DEVELOPMENT OF THE CATERING FRANCHISE 46
3.2 METHOD OF PROBLEM SOLUTIONS IN CATERING IN KAZAKHSTAN DURING THE MODERN WORLD CRISIS 51
CONCLUSION 59
BIBLIOGRAPHY 63
APPENDIX 1 65
Источники:
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24. http://www.marketingcenter.kz/
Количество источников:
24
Цена: 22000 тг
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