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- Discourse component of english advertisement texts
Discourse component of english advertisement texts
Тип работы: Курсовая
Предмет: Английский
Год защиты: 2014
Кол-во страниц: 26
Описание работы
The main aim of the present research is to study discourse component of English advertisement texts
. This aim has identified the following tasks to be solved within the frame of the research:
• To study discourse of advertising
• To investigate linguistic concepts and to make analyses of advertisements
• To make study advertisement as a text
• To study the sentence
• To investigate lexical and grammatical devices used in advertising texts
• To study syntactic features of advertising texts
Оглавление:
INTRODUCTION 3
I. ADVERTISING: A SOCIAL DISCOURSE WITH RHETORICAL FORCE 5
1.1 Linguistics and the Discourse of Advertising 5
1.2 Linguistic Concepts and Analyses of Advertisements 7
1.3 Advertising Discourse: Advertisements as Texts 10
2. ANALYSIS OF ENGLISH ADVERTISING TEXTS 12
2.1 Linguistic Devices Expressing Perusasion 12
2.1.1 Lexico-Grammatical Devices 12
2.2 Syntactic Features of Text Components 15
2.2.1 Syntactic Features of Slogans 15
2.2.2 Syntactic Features of Body Texts 16
CONCLUSION 21
BIBLIOGRAPHY 23
Appendix 1 25
Appendix 2 26
Источники:
1. Goddard, A 1998. The Language of Advertising. London and New York.
2. Bruthiaux, P. 1996. The Discourse of Classified Advertising. Oxford University Press.
3. Mardh, I. 1980. Headlines: On the Grammar of English Front Page Headlines, Malmo,Sweden.
4. Bhatia, V. 1993. Analysing Genre: Language use in professional Settings. London: Longman.
5. O'Donnell, W. & Todd, L. 1991. Variety in Contemporary English London: Harper/Collins Academic.
6. Leech, G. 1966. English in Advertising London: Longman.
7. Geis, M. 1982. The Language of Television Advertising. New York: Academic Press.
8. Goleman, J. 1983. Syntax and Semantics. Vol. 3: Speech Acts. New York: Academic Press.
9. Grice, P. 1975. Logic and Conversation. In Cole, P. & Morgan, J. (eds.) Syntax and Semantics Vol. 3: Speech Acts. New York: Academic Press.
10. Vestergaard, T. & Schroder, K. 1985. The Language of Advertising. Oxford: Blackwell.
11. Van Dijk, T. 1988. News as Discourse. Hillsdale, NJ Lawrence Eribaum.
12. Fowler, R. 1991. Language in the News: Discourse and Ideology in the Press. London: Routledge.
13. Toolan, M. 1988. The Language of Press Advertising. In Ghadessy, M. (ed.). Registers of Written English: Situational Factors and Linguistic Features. London: Pinter.
14. Nair, B. 1992. Gender and Generative Grammar: Deconstructing the Matrimonial Column. In Toolan, M. (ed.), Language, Text and Context. London: Routledge.
15. Tanaka, K. 1994. Advertising Language. A pragmatic Approach to Advertisements in Britain and Japan. London: Routledge.
Количество источников:
38
Цена: 3000 тг
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