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- Franchise Implementation and Development in Kazakhstan
Franchise Implementation and Development in Kazakhstan
Тип работы: Дипломная
Предмет: Финансы
Год защиты: 2016
Кол-во страниц: 65
Описание работы
ВУЗ: МУИТ (International University of Information Technology)
It is noteworthy that scholars of franchising have made remarkable progress in the past few decades in understanding franchising. Important theoretical and empirical studies have provided coherent explanations for the existence of franchised marketing channels and understanding the conditions that promote its existence. Moreover, related research has enlightened our understanding of various features of franchising—its fundamental economic organization, the choice between franchised and non-franchised channels, the choice between company-owned and franchisee-owned units, the structure of franchised contracts, the determinants of franchise fees and royalties, the nature of termination procedures, the role of capital structure, and others .
Оглавление:
INTRODUCTION 6
1 THEORETICAL ASPECTS OF FRANCHISE DEVELOPMENT AND FORMATION 8
1.1 CONCEPT OF THE FRANHISE AND ITS HISTORY OF DEVELOPMENT 8
1.2 FRANCHISE TYPES AND NORMS 16
1.3 THE EMERGENCE AND IMPLEMENTATION OF THE FRANCHISE IN KAZAKHSTAN 22
2 ANALYSIS OF THE CONDITIONS OF IMPLEMENTING ADMINISTRATIVE AND FINANCIAL ASPECTS OF THE FRINCHISING MECHANISM ORGANIZATION 30
2.1 FEATURES OF ORGANIZING THE FRANCHISE MODEL IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN 30
2.2 ANALYSIS OF THE ORGANIZATIONAL AND MANAGEMENT STRUCTURES OF THE FRANCHISE IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN 33
2.3 THE MODERN STATE OF FRANCHISE IN KFC CHAIN OF RESTAURANTS IN KAZAKHSTAN DURING THE WORLD CRISIS 40
3 ROLE OF THE FRANCHISE IN CATERING IN KAZAKHSTAN 46
3.1 ROLE OF FINANCIAL AND MANAGEMENT TECHNOLOGIES IN THE DEVELOPMENT OF THE CATERING FRANCHISE 46
3.2 METHOD OF PROBLEM SOLUTIONS IN CATERING IN KAZAKHSTAN DURING THE MODERN WORLD CRISIS 51
CONCLUSION 59
BIBLIOGRAPHY 63
APPENDIX 1 65
Источники:
1. Coughlan, Ann T, Erin Anderson, Louis W. Stern, and Adel El-Ansary. 2001.
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Количество источников:
24
Цена: 22000 тг
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